Malik Sharrieff

3 Steps to Supercharge your Writing

Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action.

So what is the goal of great writing, and how can it change your work?

Professional writers always have one main goal in mind with everything they write: to transform their audience. Great writers strive to help their audience see through different eyes, act differently, change the way they interact with the world.

Anyone can throw words together and make complete sentences, but if you want to actually have impact through your writing, you must learn to write for transformation. It’s the difference between being merely informative and being compelling and persuasive. There are three simple steps to transformational writing:

  • Writing for a specific audience,
  • Using the right venue, and
  • Choosing and executing the right type of transformation (there are three).


1. Specific Audience

If you want to reach your audience, it’s absolutely crucial that you understand them, get out of your own perspective, and write to their perspective. One of the first things I advise new writers is to identify your target audience, things such as age, gender, race/ethnicity, location, income level, purchasing habits, hobbies, talents, interests, etc.

When you know who you are talking to, then you’re prepared to custom tailor the message to resonate with them specifically. For example, words such as “revolutionary,” “cutting-edge,” “fresh,” or “trendy,” will more likely resonate with an 18-25 age group, whereas a 60-70 age group will probably have negative reactions to them, who prefer things that are “proven,” “safe,” and “sensible.”

2. The Right Venue

By venue I mean the medium used to convey your message, including such things as magazines, newspapers, journals, books, radio and TV ads, blogs, websites, etc. The venue you choose is, in large part, determined by your audience.

For example, if you are writing a lengthy article on monetary policy intended for scholars and economists, the best venue is probably a scholarly journal. Few people can stand to read long blocks of meaningful text on a computer screen, I probably won’t have enough space to make my case in most magazines, etc. On the other hand, if my content is concise, simple, and intended for a broad audience, perhaps an e-zine or blog article makes sense.

All of us are exposed to written communications that we skim or ignore, yet if that same message is presented in a venue more palatable to us, we’re much more likely to spend time reading it. Writing for transformation requires utilizing the best venue for our subject matter and audience.

3. The Right Transformation

There are three types of transformations: know, feel, and do.

A know transformation seeks to give the readers new information, or old information arranged in a different way, to help them to learn and know things they didn’t know before, in such a way that changes their life and perspective. A feel transformation obviously seeks to evoke strong emotion in the audience, while a do is designed to get an audience to take very specific, immediate, and tangible action.

Amateurs look at this list and try to do all three; professionals focus on one and nail it, because doing so affects the others. How do you want people’s lives to change because they read your message? What do you want to see occur in them? Do you primarily want them to know, feel, or do something? Pick one–yes, just one–and execute it well, and the others will take care of themselves.

If you want your message to actually have impact, you must learn to write for transformation. Know who you’re writing to, use the right venue to reach them, and choose the right transformation and execute it well. After all, transformational writing is the only writing worth reading.

Feel free to comment or ask questions below, or discuss your past publishing plan(s).

Until next time, keep writing!



If you have any questions, shoot us a note at the contact us page.

Malik Sharrieff

Writing Effective Fiction

Fiction writing

Fiction is writing that includes imaginary characters, events and/or settings created by the writer. A fiction writer should be an extensive reader. The writer must read fiction not only from the type he/she prefers to write, but also the types in which he/she has not explored.

Types of Fiction Writing

Traditionally there are two types of fiction writing:

Category– It’s also referred as ‘genre’, and in this type of stories we can categorize distinct themes in fiction. Examples are: science, westerns, adventure, historical, romance, erotica, suspense, fantasy, mystery, and war stories.

Mainstream-These stories are aimed at the widest possible audience and typically deal with most aspects of modern life including relationships, careers, and the search for success and fulfillment.

Elements of effective fiction writing:

Theme – Theme is the main idea or meaning behind a story. It is a theoretical refinement of the story. A clear theme makes a story successful.

Characters – Characters are the main effective elements in any story. Most stories consist of experience or events of people and some consists of animals, spirits or even inanimate objects. Each new character adds a new dimension to the story, so characters should be introduced early in the story. The more often a character is mentioned or appears the more significance the reader will attach to the character.

Plot – Plot is the skeleton form of a story that holds the entire story together. It is the related series of events that are arranged to form a story. It usually consists of a conflict, climax and resolution. The plot also may include subplots that are part of or subordinate to the main plot. The plots and subplots are broken into scenes, which are pieces of the story showing the action of one event.

Setting – It includes the place and time in which the story takes place. The setting should be described in specifics to make the story seems real. The setting of the story should have atmosphere, mood and the limitations on the characters.

Style – Style is the writer’s use of the language. A clear, concise and precise writing attracts the reader. A combination of good story and good writing makes a fiction writer successful.

Dialogue – The dialogue is the speech of characters. The form of dialogue should be varied to keep the reader interested. Dialogue should be used to develop character or to advance the story.

These elements provide writers with a standard guideline and sense of organization in their fiction. Fiction writers utilize these elements to effect their readers’ perceptions of their writing.

Improve your skills

Fiction writing ability does not come naturally to everyone. Fiction writing can be a difficult career.  It requires hard work with an emphasis on creativity, hours of revision and editing before completing a manuscript. But the act of creating great works of fiction can have many unexpected rewards.

Fiction writing helps to develop:
  • Creativity and Sense of Imagination
  • Writing Talent
  • Networking
  • Self-promotion
  • Working Individually
  • Determination and Competitive Nature

Feel free to comment or ask questions below, or discuss what well written fiction looks like to you.

Until next time, keep writing!



If you have any questions, shoot us a note at the contact us page.

Malik Sharrieff

You’re Published, Now What!?!

Congratulations on publishing your manuscript! Now what do you do?

One of the biggest challenges for independent authors is what to do once their latest project is published and available for sale. Of course you’ll need to make sure your target readers know that their newest book-crush has released something new.

Now without getting into all your choices, let’s look at some basic things you can do to surround yourself with enough education and experts so you never have to wonder: I’m published, now what?

Keep these suggestions in mind:

1) There are a lot of marketing choices and if you’re not sure which one to choose here’s a tip: if it seems too good to be true it probably is. Stay away from hype because hype rarely pays off. Ask for references, and talk to other authors.

2) You can find a lot of information online if you’re willing to do some research. Whether you’re looking for promotional ideas or people to help you promote your book you should definitely Google them first and see what you can find.

3) Find someone you trust to talk you through the process. Whether you hire someone or met someone in your writing group, find someone you can bounce ideas off of who knows the industry and understands current book marketing trends. Employing or contracting with a marketing or publishing consultant is usually money well spent and you’d be surprised at how inexpensive high-quality, actionable advice can be.

4) Don’t live in a vacuum. Get out and meet other published authors. Go to writers conferences, check out your local PMA listings (Publisher’s Marketing Association) and consider joining them on a national level. Also SPAN (Small Press Association of North America) is another fantastic organization to join. Both of these places offer a monthly newsletter with tips, articles, and advice columns.

Keep reading for the literary ‘Money Shot’:

5) Do some online networking via publishing and book marketing forums. I love LinkedIn’s book groups, but almost every major social media platform hosts groups for indie authors and professional writers.

6) Network with local independent bookstores. I know that the indie bookstore isn’t as popular as it once was. However, they are making a comeback. It may take as little as a conversation or two to get your book placed on their shelves. If you are really good at negotiating and not afraid to offer the owner/manager point of sale material (POS, i.e.: posters, fliers, postcards, or bookmarks and etc.), you can really attract the attention of a loyal group of readers.

Most indie booksellers will sell your book on consignment for 40% of the receipts. So, if you don’t mind working with the owner you could stand to make money while getting some brand exposure.

Of course, once you get one bookstore, getting your book placed in multiple locations becomes easier. Not to mention approaching a major bookseller like Barnes & Noble becomes much easier once you can show sales numbers in their local market.

7) Get your book reviewed: maybe this sounds like a no-brainer but you’d be amazed how many authors forget this step but it’s important and here’s why: people like what other people like. What someone else says about your book is a thousand times more effective than anything you could say.

Do reviews sell books? Well, yes I believe they do and here’s why: if your book is on Amazon or some other online portal and no one’s talking about it a potential new reader might not be motivated to buy. Readers rarely buy “naked” books.

Here’s the #1 Pro Tip of the Day:

I always advise indie authors to create a support team that includes 6 to 12 dedicated reviewers. These aren’t professional reviewers, just people in your network that would be willing to buy, read and review your book. If you are distributing through Amazon, you may have to offer your team a discount coupon or some other sweetener. For example, a catered social gathering to discuss the book once their reviews have been submitted could be a great idea. You could also record the event and now you have additional marketing assets.

Outline a few goals and hit the promotional “road”: keep it simple and keep it realistic (a 3 – 5 page marketing plan is plenty). Long, complicated marketing plans are not only tough to stick to, they’re probably gonna cost you a bundle.

Plan your budget, then work your plan:

Speaking of money, establish your budget early and stick with it. If you are planning a six month writing effort and have $20 on day one, how much cash will you be able to save during the writing process so that you can pay for marketing after you finish your manuscript… $20 each week or $200 each month? It all adds up and knowing what you have to work with will help you plot your best strategy without going broke.

I believe the best time to plan your marketing effort is BEFORE you write your book. In fact, knowing your target reader is both a major part of designing your marketing plan and your book projects.

Start your planning early and keep your focus. You’ll do great!

Feel free to comment or ask questions below, or discuss your marketing tactics after publishing your manuscript.

Until next time, keep writing!



If you have any questions, shoot us a note at the contact us page.

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